BAT tokens are meant to be exchanged between publishers, advertisers, and usersthrough a transparent system to reward the attention of online users.
Braveis an internet browser, relying on Chromium (the open-source version of Google Chrome), which integrates with the BAT token. By default, the Brave browser blocks advertisements, prevent trackers and monitors privately the "attention of users" in order to reward publishers
BAT are paid to users for visiting websiteswhile publishers get rewarded for their content based on the attention paid to their work. From the perspective of advertisers, they supposedly enjoy benefits such as "better user targeting, an improved ROI, and reduced fraud" for online campaign.
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